Cookie Policy
This policy explains what cookies are, which ones we use on the Pennybloom website, and how you can manage your preferences.
Last updated: 1 January 2025 ยท Version 1.0
Manage Your Cookie Preferences
You can update your cookie consent at any time. Essential cookies cannot be declined as they are required for the website to function. All other categories are optional.
Required for the website to function correctly โ cookie consent storage, session management, and navigation. These cannot be disabled.
Help us understand how visitors use the website through aggregated, anonymised data (e.g. Google Analytics). No personal identifiers are stored.
Used to measure the effectiveness of our advertising (e.g. Meta Pixel, Bing Ads). These help us understand which channels bring visitors to our site.
Allow the website to remember choices you've made (e.g. language preference, form field memory) to provide a more personalised experience.
1. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They allow the website to remember information about your visit โ such as your preferences or whether you have given consent โ making your next visit easier and the site more useful to you.
Cookies are not programmes and cannot access other information on your device or cause harm. They can be read only by the website that created them.
2. How We Use Cookies
We use cookies for the following general purposes:
- To enable the website to function correctly (essential operation)
- To store your cookie consent preferences so we don't ask again on every visit
- To understand, in aggregate, how visitors use our website so we can improve it
- To measure the reach and effectiveness of any promotional activities we undertake
- To remember certain preferences you may have set on the site
We do not use cookies to track you across other websites, to build behavioural profiles, or to sell your data to third parties.
3. Categories of Cookies We Use
Essential Cookies
These are strictly necessary for the website to operate. Without them, core features โ including the cookie consent mechanism itself โ would not work. These cookies do not require your consent and cannot be disabled through our preference centre.
Analytics Cookies (Optional)
These cookies collect aggregated, anonymised data about how visitors interact with our website โ including which pages are visited most often and how long users spend on each page. This helps us understand and improve the website experience. We use Google Analytics for this purpose.
Marketing Cookies (Optional)
These cookies help us understand how effective our digital advertising is by tracking whether visitors to our site came from a particular ad or platform. We may use tools such as Meta Pixel or Microsoft Advertising (Bing Ads). These cookies do not identify you personally.
Preference Cookies (Optional)
These cookies remember choices you make on the site โ such as your language preference or form input data โ to provide a more consistent experience across visits.
4. Cookie Reference Table
| Name | Provider | Category | Purpose | Duration |
|---|---|---|---|---|
cookieConsent |
Pennybloom | Essential | Stores your cookie consent choices | 12 months |
_ga |
Analytics | Distinguishes users for Google Analytics reporting | 2 years | |
_ga_* |
Analytics | Persists session state for Google Analytics 4 | 2 years | |
_fbp |
Meta | Marketing | Identifies browsers for Meta Pixel ad measurement | 90 days |
_uet |
Microsoft | Marketing | Tracks conversions from Bing Ads campaigns | 30 days |
This table reflects cookies in active use. If our tooling changes, we will update this table accordingly.
5. Third-Party Cookies
Some cookies on our site are set by third-party services we use (such as Google Analytics or Meta Pixel). These third parties have their own privacy policies, which govern how they process data collected via their cookies. We recommend reviewing:
We do not control third-party cookies and are not responsible for how those third parties collect or use data.
6. Managing Cookies via Your Browser
In addition to using our preference centre above, you can control cookies through your browser settings. Most browsers allow you to view, delete, and block cookies. The steps vary by browser โ please consult your browser's help documentation for instructions.
Please be aware that blocking essential cookies may affect the functionality of this and other websites.
Useful resources:
- Google Chrome cookie settings
- Mozilla Firefox cookie settings
- Apple Safari cookie settings
- Microsoft Edge cookie settings
7. Cookie Retention Periods
Cookies are either session cookies (deleted when you close your browser) or persistent cookies (stored for a defined period, as shown in the table above). We do not retain cookie data beyond the periods specified.
8. Updates to This Policy
We may update this Cookie Policy from time to time, particularly if we introduce new tracking technologies or if regulatory guidance changes. The "Last updated" date at the top of this page will reflect any revisions. We encourage you to review this page periodically.
9. Contact Us
If you have questions about our use of cookies or wish to raise a concern, please contact us:
Pennybloom
Email: [email protected]
Phone: +60 6-2831 4597
Address: 62 Jalan Hang Jebat, 75200 Melaka, Malaysia